Dewy is an organic skincare brand designed to make a statement. With a focus on bold, eye-catching visuals, I set out to create a brand identity that not only stands out on the shelf but also conveys a sense of luxury and quality. By carefully selecting contrasting colors that pop, I crafted a striking visual language that draws attention while maintaining a premium, high-end aesthetic. Strong, modern typography reinforces the brand’s confident personality, while unique packaging designs ensure a distinctive presence in a competitive market. Beyond packaging, the brand identity extends to cohesive pattern design, digital and print advertising, and a strategic visual system that resonates with a wide audience. Dewy is more than just skincare—it’s a brand that embodies vibrancy, sophistication, and organic beauty.