After Dark offers a range of premium at-home cocktail mix, redefining the at-home cocktail experience. Designed for those who love to host, entertain, or simply enjoy a high-quality cocktail without the premium bar price tag, After Dark delivers sophistication and convenience in every pour. The brand identity is built on a bold and fun yet refined aesthetic. This package included the design of a logo, colour palette and typography as well as three brand patterns and packaging design. Some advertising and promotional materials further solidified After Dark’s positioning, appealing to those who seek an alternative to traditional at-home drinks like wine and beer. Simply shake over ice and serve — After Dark makes premium cocktails effortless and accessible.