Tumelo campaign
Whilst working at Cushon we partnered with a brand called Tumelo. Tumelo is a specialist in client-directed voting. Their technology, in partnership with the Cushon app enables pass-through voting and expression of wish for fund managers. I was tasked with the project of creating a campaign which would be rolled out on London Underground ads and billboards, as well as social media.
Objectives
• To create an engaging concept and theme for the campaign that would immediately catch the eye of the target audience
• To create an engaging hook for the campaign
• To clearly visualise the app-based nature of the product as well as the vote feature
• To make viewers consider how and where their own savings are invested
• To increase the download rate of the app
• To maintain the recognisable elements of the Cushon brand within the campaign
Using Adobe Illustrator I created pop-art themed shapes and illustrations to incorporate into my designs. This includes speech bubbles, dot/stripe patterns and cartoon style imagery, as well as stand-out typography. For the colour palette of these graphics I maintained our signature Cushon pink and blue but introducing a bright yellow to bring more contrast to the graphics.
